(outline exactly what your company does, for whom, and what makes you different.)
(Benefits related to the specific product/ service)
(Who is our TG? What are their Demographics? What behaviours do they exhibit relevant to the objective? What are the key insights that are pertinent to the brief? Their Media Consumption?)
( Please mention the cities that are brand specific )
(what are we planning to achieve- Reach, Engagement, Web- traffic, Sales, etc)
(organic, direct sales) * we can make recommendations based on budget/marketing objective
(Launch, Seasonal discount, etc.)
(TVC, Radio, Print , Social Media. This is most important for amplification)