Marketing Brief

Marketing objective*

(what are we planning to achieve- Reach, Engagement, Web- traffic, Sales, etc)

Please enter the Marketing/ Campaign Objective Communication objective

(organic, direct sales) * we can make recommendations based on budget/marketing objective

Any brand USPs to be focussed on /
any predefined campaign concept note*

(Who is our TG? What are their Demographics? What behaviours do they exhibit
relevant to the objective? What are the key insights that are pertinent to the brief?
Their Media Consumption?)

Please enter the details Purpose of Communication

(Launch, Seasonal discount, etc.)

Focused products Kindly provide advertising material to aid conceptualization

(TVC, Radio, Print , Social Media. This is most important for amplification)

Preferred Influencer Category