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Campaign Objective

The objective of the campaign was to run a 52 weeks campaign on social media by creating engaging, and relatable content with which the consumers could resonate & accept Bingo as an everyday snack.

Strategy & Execution

  • In order to make the content look appealing yet funny and engaging at the same time, our team planned a hashtag challenge.

  • We created a funny and relatable content and story on #AchhaAloo #52weeks52stories

  • The stories revolved around everyday activities with a protagonist, Accha Aloo.

Campaign Showcase

Campaign Showcase

Results

12 million

Reach

8 million

Engagement

15

Number of Influencers

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