The objective of the campaign was to run a 52 weeks campaign on social media by creating engaging, and relatable content with which the consumers could resonate & accept Bingo as an everyday snack.
In order to make the content look appealing yet funny and engaging at the same time, our team planned a hashtag challenge.
We created a funny and relatable content and story on #AchhaAloo #52weeks52stories
The stories revolved around everyday activities with a protagonist, Accha Aloo.
Number of Influencers