The aim was to launch a campaign for Casio in order to inform people about the newly launched product. Instagram reels & IGTV have a tenacity to reach maximum audience, hence we collaborated with multiple artists which included viral music influencers “Chavi Pradhan” and “Antra Nandy”.
Shortlisted a few artists to execute the campaign
Created content with a detailed study about the new product
Posted swipe up stories with a direct product link and IGTV videos smartly integrating the product.
Number of Influencers