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Campaign Objective

The aim was to launch a campaign for Casio in order to inform people about the newly launched product. Instagram reels & IGTV have a tenacity to reach maximum audience, hence we collaborated with multiple artists which included viral music influencers “Chavi Pradhan” and “Antra Nandy”.

Strategy & Execution

  • Shortlisted a few artists to execute the campaign

  • Created content with a detailed study about the new product

  • Posted swipe up stories with a direct product link and IGTV videos smartly integrating the product.

Campaign Showcase

Campaign Showcase

Results

12 million

Reach

8 million

Engagement

15

Number of Influencers

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