Strategy & Execution

Hritik Roshan had previously promoted the app by creating a dance cover on its theme song. We strategised a plan on the similar grounds that caught the eyeballs and intrigued the viewers to download the app.

• Our team onboarded a team of 15 dance creators who performed a duet on Hritik’s video

• Videos were promoted on MX Takatak.

• Results were delivered in a unique manner as per the expectation.