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Campaign Objective

The brand wanted to promote the application in a unique style.

Strategy & Execution

Hritik Roshan had previously promoted the app by creating a dance cover on its theme song. We strategised a plan on the similar grounds that caught the eyeballs and intrigued the viewers to download the app.

  • Our team onboarded a team of 15 dance creators who performed a duet on Hritik’s video

  • Videos were promoted on MX Takatak.

  • Results were delivered in a unique manner as per the expectation.

Campaign Showcase

Campaign Showcase

Results

12 million

Reach

8 million

Engagement

15

Number of Influencers

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