Garena Free Fire is a battle royale game, developed by 111 Dots Studio and published by Garena for Android and iOS which became the most downloaded mobile game globally in 2019.

Industry

Gaming

Service

Influencer Marketing

Campaign Objective

The brand wanted to promote the application in a unique style.

Strategy & Execution

Hritik Roshan had previously promoted the app by creating a dance cover on its theme song. We strategised a plan on the similar grounds that caught the eyeballs and intrigued the viewers to download the app.

Our team onboarded a team of 15 dance creators who performed a duet on Hritik’s video
Videos were promoted on MX Takatak.
Results were delivered in a unique manner as per the expectation.