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The Honda Motor Company LTD. is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment.

Industry

Automobile

Service

Influencer Marketing

honda influencer marketing case study

Campaign Objective

The objective was to promote an online contest by Honda Amaze in order to increase the social presence of the brand and create a buzz about it

Strategy & Execution

  • Conducted a nation-wide contest for Honda Cars and successfully generated 1000+ contest entries.

  • Conducted Dance cover + Song cover activity for brand anthem. A number of dance & music influencers participated .

  • Featured those covers on in house properties to amplify reach.

Campaign Showcase

#AmazeSong
#TheBigMove

Campaign Showcase

#AmazeSong
#TheBigMove

Results

12 million

Reach

1 million

Engagement

1.5 million

Impressions

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