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Campaign Objective

The objective was to promote an online contest by Honda Amaze in order to increase the social presence of the brand and create a buzz about it

Strategy & Execution

  • Conducted a nation-wide contest for Honda Cars and successfully generated 1000+ contest entries.

  • Conducted Dance cover + Song cover activity for brand anthem. A number of dance & music influencers participated .

  • Featured those covers on in house properties to amplify reach.

Campaign Showcase

Campaign Showcase

Results

12 million

Reach

1 million

Engagement

1.5 million

Impressions

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