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Campaign Objective

One Media promoted Jass Manak’s top grossing track- Lehenga via viral dance campaign activity. viral dance were on boarded to make creative dance covers in order to promote the song.

Strategy & Execution

  • On boarded viral dance influencers to create a dance cover.

  • Each creator made a unique dance cover on the song and uploaded it on their respective pages.

Campaign Showcase

Campaign Showcase

Results

15 million

Reach

7 million

Engagement

9 million

Impressions

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