Promoting Jio Saavan online.
Our team drafted a campaign plan which the viewers could relate to. Music is an instant mood lifter. Based on this theme we planned to create transition videos depicting 2 moods, 1 before listening to music and one after listening to music.
Shortlisted 5 creators who created fashion related content
Creators made a transition video showcasing a shift in mood after using the Jio Saavan app.
Reach
Engagement
Impressions