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Campaign Objective

The campaign’s objective was to promote the song ‘Kaise Juda Rahein ’ by Prem and Hardeep. The artists were expected to promote the video online and create a buzz about it.

Strategy & Execution

  • Onboarded singers and musicians who created a reel video on the song.

  • The musicians created a reel video by making a unique video on the song with a different style.

Campaign Showcase

Campaign Showcase

Results

2 million

Reach

1 million

Engagement

1.5 million

Impressions

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