Campaign Objective

Mitsubishi is a premium automobile brand. It launched a new brand anthem around Republic day. Our team was approached to create an integrated anthem promotion campaign for the brand. The new song was designed

Strategy & Execution

  • Influencers with varied talents performed on the anthem and marketed

  • Gave a boost to the campaign with the help of in house properties: one song and one dance to further amplify the organic reach of the campaign

Campaign Showcase

Campaign Showcase

Results

1 million

Reach

700 k

Engagement

500 k

Impressions

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