Mitsubishi is a Japanese multinational automotive manufacturer.It is a premium brand known for it’s edgy and unique style as well as design.

Industry

Automobile

Service

Influencer Marketing

Campaign Objective

Mitsubishi is a premium automobile brand. It launched a new brand anthem around Republic day. Our team was approached to create an integrated anthem promotion campaign for the brand. The new song was designed

Strategy & Execution

Influencers with varied talents performed on the anthem and marketed
Gave a boost to the campaign with the help of in house properties: one song and one dance to further amplify the organic reach of the campaign