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Campaign Objective

With the summer season at its peak, the brand wanted to promote its seasonal product Navratna Maxx Cool Talc online.

Strategy & Execution

What could intrigue a crowd more than a hook-step on a relatable song? This is exactly how our team designed the entire campaign.

  • We shortlisted creators who could perform on the theme song of the product and they were asked to upload it on their MX Takatak profile.

  • Since these creators had a large audience we were successful in achieving the anticipated reach.

Campaign Showcase

Campaign Showcase


2 million


5 Million


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