With the summer season at its peak, the brand wanted to promote its seasonal product Navratna Maxx Cool Talc online.
What could intrigue a crowd more than a hook-step on a relatable song? This is exactly how our team designed the entire campaign.
We shortlisted creators who could perform on the theme song of the product and they were asked to upload it on their MX Takatak profile.
Since these creators had a large audience we were successful in achieving the anticipated reach.