The objective of the campaign was to encourage and boost the vaccination drive through paytm finder. The importance was laid on the necessity of getting vaccinated.
On boarded a variety of content creators with over 20 million fan following
The creators promoted the campaign by dancing on the get shot go song, specifically designed to promote the vaccine drive.
#GetShotGo was promoted on MX with an aim to encourage the maximum number of users to get vaccinated.
Reach
Engagement