Technology
Influencer Marketing
The objective of the campaign was to encourage and boost the vaccination drive through paytm finder. The importance was laid on the necessity of getting vaccinated.
On boarded a variety of content creators with over 20 million fan following
The creators promoted the campaign by dancing on the get shot go song, specifically designed to promote the vaccine drive.
#GetShotGo was promoted on MX with an aim to encourage the maximum number of users to get vaccinated.
Reach
Engagement
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