It is an Indian multinational technology company that specializes in digital payment system, e-commerce and finance.

Industry

Technology

Service

Influencer Marketing

Campaign Objective

The objective of the campaign was to encourage and boost the vaccination drive through paytm finder. The importance was laid on the necessity of getting vaccinated.

Strategy & Execution

On boarded a variety of content creators with over 20 million fan following
The creators promoted the campaign by dancing on the get shot go song, specifically designed to promote the vaccine drive.
#GetShotGo was promoted on MX with an aim to encourage the maximum number of users to get vaccinated.