Campaign Objective

The objective of the campaign was to encourage and boost the vaccination drive through paytm finder. The importance was laid on the necessity of getting vaccinated.

Strategy & Execution

  • On boarded a variety of content creators with over 20 million fan following

  • The creators promoted the campaign by dancing on the get shot go song, specifically designed to promote the vaccine drive.

  • #GetShotGo was promoted on MX with an aim to encourage the maximum number of users to get vaccinated.

Campaign Showcase

Campaign Showcase


50 Million


20 Million


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