The goal was to help drive brand awareness for Pepsi and to manifest the brand as a Go-to-refreshment drink.
On boarded a variety of content creators with over 20 million fan following
Created content that revolved around normalizing “dating app” using the #PepsiSwagStepChallenge
Creators were expected to perform the hookstep on #PepsiSwagStepChallenge audio
Reach
Engagement