Music
Influencer Marketing
The goal was to help drive brand awareness for Pepsi and to manifest the brand as a Go-to-refreshment drink.
On boarded a variety of content creators with over 20 million fan following
Created content that revolved around normalizing “dating app” using the #PepsiSwagStepChallenge
Creators were expected to perform the hookstep on #PepsiSwagStepChallenge audio
Reach
Engagement
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