Pepsi is a soft drink by an American based multinational food, snack and beverage corporation PepsiCo. It is a premium quality soft drink brand enjoyed by millions.

Industry

Music

Service

Influencer Marketing

Campaign Objective

The goal was to help drive brand awareness for Pepsi and to manifest the brand as a Go-to-refreshment drink.

Strategy & Execution

On boarded a variety of content creators with over 20 million fan following
Created content that revolved around normalizing “dating app” using the #PepsiSwagStepChallenge
Creators were expected to perform the hookstep on #PepsiSwagStepChallenge audio