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Campaign Objective

The goal was to help drive brand awareness for Pepsi and to manifest the brand as a Go-to-refreshment drink.

Strategy & Execution

  • On boarded a variety of content creators with over 20 million fan following

  • Created content that revolved around normalizing “dating app” using the #PepsiSwagStepChallenge

  • Creators were expected to perform the hookstep on #PepsiSwagStepChallenge audio

Campaign Showcase

Campaign Showcase

Results

50 Million

Reach

20 Million

Engagement

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