One Media promoted the ever-hit song of Diljit Dosanjh - Ratt Di Gedi on various social media platforms to amplify the reach along with using in house properties
One Media on-boarded 50 music and dance influencers with a high engagement rate
Each creator made a video on the song and uploaded it on Instagram.
All videos instantly went viral with the hook step used by all influencers.
Reach
Engagement
Impressions