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Campaign Objective

One Media promoted the ever-hit song of Diljit Dosanjh - Ratt Di Gedi on various social media platforms to amplify the reach along with using in house properties

Strategy & Execution

  • One Media on-boarded 50 music and dance influencers with a high engagement rate

  • Each creator made a video on the song and uploaded it on Instagram.

  • All videos instantly went viral with the hook step used by all influencers.

Campaign Showcase

Campaign Showcase


15 million


15 million


12 million


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