Campaign Objective

One Media promoted the ever-hit song of Diljit Dosanjh - Ratt Di Gedi on various social media platforms to amplify the reach along with using in house properties

Strategy & Execution

  • One Media on-boarded 50 music and dance influencers with a high engagement rate

  • Each creator made a video on the song and uploaded it on Instagram.

  • All videos instantly went viral with the hook step used by all influencers.

Campaign Showcase

Campaign Showcase

Results

15 million

Reach

15 million

Engagement

12 million

Impressions

Grow your Business through
Influence

Submit Marketing Brief