The objective of the campaign was to promote the song “Shola” by Akasa featuring Rohit Saraf. The clienst were looking forward to some unique content ideas which would capture the essence of the song.
On boarded creators from different sphere of content creation like singers, dancers, actors etc.
Each creator posted the video on their Youtube channel as youtube shorts and on instagram as reels.
The dancers created their own hook step on the song and made a dance cover
The actors made a transition reel on the peppy number.