Strategy & Execution

To build Social Media Influence & Virality and amplify Smule App singing duets & branding, we executed the following plan:

• Onboarded singers with high engagement rate to create exclusive content for smule.

• Creators posted stories and duet videos on Instagram which garnered amazing response

• Added reach with our in-house ‘One Song Platform’ sharing influencer videos to its three million plus community/network with smule branding being promoted.