Smule is the social singing app that lets you enjoy millions of karaoke songs. Connect with your friends from all over the world or sing with top artists!

Industry

Music

Service

Influencer Marketing

Campaign Objective

To increase the brand awareness and promote the app all over India.

Strategy & Execution

To build Social Media Influence & Virality and amplify Smule App singing duets & branding, we executed the following plan:

Onboarded singers with high engagement rate to create exclusive content for smule.
Creators posted stories and duet videos on Instagram which garnered amazing response
Added reach with our in-house ‘One Song Platform’ sharing influencer videos to its three million plus community/network with smule branding being promoted.