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Campaign Objective

To increase the brand awareness and promote the app all over India.

Strategy & Execution

To build Social Media Influence & Virality and amplify Smule App singing duets & branding, we executed the following plan:

  • Onboarded singers with high engagement rate to create exclusive content for smule.

  • Creators posted stories and duet videos on Instagram which garnered amazing response

  • Added reach with our in-house ‘One Song Platform’ sharing influencer videos to its three million plus community/network with smule branding being promoted.

Campaign Showcase

Campaign Showcase


2 million


1 million


1.5 million


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