Sony Music India is a music company which is a part of the global music company Sony Music Entertainment. It is a record label that’s supporting hundreds of talented individuals by giving them a platform

Industry

Technology

Service

Influencer Marketing

Campaign Objective

The campaign’s objective was to promote the song ‘Teri Nazar ’ by A.R. Rahman and Shashwat Singh and create a buzz about it online.

Strategy & Execution

On boarded singers who created reel video on the song and uploaded it on Instagram.
On boarded a number of instrumentalists who created their own version of video on the song