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Campaign Objective

The campaign’s objective was to promote the song ‘Teri Nazar ’ by A.R. Rahman and Shashwat Singh and create a buzz about it online.

Strategy & Execution

  • On boarded singers who created reel video on the song and uploaded it on Instagram.

  • On boarded a number of instrumentalists who created their own version of video on the song

Campaign Showcase

Campaign Showcase

Results

2 million

Reach

1 million

Engagement

1.5 million

Youtube Views

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