Campaign Objective

The campaign’s objective was to promote the song ‘Cinderella’ by Sanam Singh in order to increase the audience base for the song.

Strategy & Execution

  • It was a peppy song which required a young audience base.

  • On boarded dancers with a great influence over the youth.

  • The creators made a dance video reel on the song and promoted it on Instagram

Campaign Showcase

Campaign Showcase

Results

1 million

Reach

700 k

Engagement

500 k

Impressions

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