The goal was to help drive brand awareness for Tinder and to manifest the brand as a Go-to-App. One Media developed a strategy to run a campaign #TINDERINOUROWNWAY . We on boarded a variety of content creators with a cumulative fan following of 50 million who had a high engagement rate. Hook steps created using the hashtag was repurposed across the creator’s social media channels.
On boarded a variety of content creators with over 20 million fan following
Used mediums like Instagram and MX Takatak to promote the videos and utilize #TINDERINOUROWNWAY