Campaign Objective

Upstox Gold had recently launched the digital gold investment segment and wanted to promote it widely.

Strategy & Execution

We offered our expertise in brand promotion by helping them with the scripts that would appeal to their targeted audience.

  • We onboarded fifteen macro MX Takatak creators with high engagement rate.

  • Creators were given a specific script and were asked to make custom videos

Campaign Showcase

Campaign Showcase

Results

20 million

Reach

10 million

Engagement

15

Number of Influencers

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