The campaign’s objective was to promote the song ‘Tujhe Dekha’ by Nayan Shankar in order to increase the audience base for the song. It was a song that captured the essence of love and needed the audience to connect with it.
On boarded artistist from different segements of the entertainment industry (dancers, actors , singers and musicians)
Each creator created a unique content that matched with the theme of the song
A variety of content were created and posted across social media