Campaign Objective

The campaign’s objective was to promote the song ‘Tujhe Dekha’ by Nayan Shankar in order to increase the audience base for the song. It was a song that captured the essence of love and needed the audience to connect with it.

Strategy & Execution

  • On boarded artistist from different segements of the entertainment industry (dancers, actors , singers and musicians)

  • Each creator created a unique content that matched with the theme of the song

  • A variety of content were created and posted across social media

Campaign Showcase

Campaign Showcase

Results

2 million

Reach

1 million

Engagement

1.2 million

Impressions

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