Zee Music Company is an Indian music company, a subsidiary of Zee Entertainment Enterprises Ltd. The company has captured a major chunk of market share in Bollywood music is a short span of time.

Industry

Music

Service

Music Marketing

Campaign Objective

The campaign’s objective was to promote the song ‘Tujhe Dekha’ by Nayan Shankar in order to increase the audience base for the song. It was a song that captured the essence of love and needed the audience to connect with it.

Strategy & Execution

On boarded artistist from different segements of the entertainment industry (dancers, actors , singers and musicians)
Each creator created a unique content that matched with the theme of the song
A variety of content were created and posted across social media